Elevate Your Sales Conversations with SPICED & Fathom
Integrate Winning by Design’s SPICED methodology into every call with Fathom’s AI-driven insights.
Automated SPICED Summaries
Instantly capture Situation, Pain, Impact, Critical Event, and Decision points from your calls.
AI-Powered Coaching
Provide your team with actionable insights aligned with the SPICED framework.
Seamless CRM Integration
Sync SPICED insights directly into HubSpot and Salesforce.
Enhanced Deal Execution
Identify risks, track progress, and improve win rates with structured insights.
SPICED Framework Integration
The SPICED framework by Winning by Design is a proven methodology for understanding and addressing customer needs. Fathom integrates this framework into your sales calls, automatically extracting and organizing key elements to enhance your sales process.
Structured Call Analysis
Automatically dissect calls into SPICED components for clarity and consistency.
Improved Coaching
Utilize SPICED-aligned summaries to train and guide your sales team effectively.
Deal-Level Insights
Monitor SPICED elements across multiple interactions to assess deal health and progression.
CRM & Workflow Integration
Integrate SPICED Insights Seamlessly into Your CRM
Fathom ensures that the valuable insights from your sales conversations are not lost.
With Direct Integrations
Automatically sync SPICED summaries to your CRM, enriching deal records without manual entry.
Tailor SPICED data to fit your CRM structure for better reporting and analysis.
Connect Fathom to other tools in your tech stack, ensuring a cohesive workflow.